Privacy Policy
Data Protection Policy
I. Name and address of the data controller
The data controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the Member States as well as other data protection provisions is:
meta | five gmbh
Deutz-Mülheimer Str. 183
51063 Cologne Germany
Phone: +49 (0) 221 - 716150
E-mail: info@meta-five.com
Website: www.meta-five.com
II. Name and address of the Data Protection Officer
You can reach the data controller's Data Protection Officer at:
meta | five gmbh
Data Protection Officer
Deutz-Mülheimer Str. 183
51063 Cologne Germany
Phone: +49 (0) 221 - 716150
E-mail: datenschutz@meta-five.com
website: www.meta-five.com
III. General information on data processing
1. Scope of processing of personal data
In principle, we only collect and use personal data of our users to the extent such is necessary to provide a functional website and our contents and services. The personal data of our users is generally only collected and used with the consent of the user. An exception is made in those cases where prior consent cannot be obtained for factual reasons and where the processing of the data is permitted by law.
2. Legal basis for the processing of personal data
If we obtain the consent of the data subject for the processing of personal data, Article 6 (1)
(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis. In the processing of personal data necessary for the performance of a contractual agreement to which the data subject is a party, Article 6 (1)
(b) of the GDPR serves as the legal basis. This also applies to processing operations necessary for the implementation of pre-contractual measures. If the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Article 6 (1)
(c) of the GDPR serves as the legal basis. In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Article 6 (1)
(d) of the of the GDPR serves as the legal basis. If the processing is necessary to safeguard a legitimate interest of our company or of a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Article 6 (1) (f)) of the GDPR serves as the legal basis for the processing.
3. Data erasure and duration of storage
The personal data of the person concerned will be deleted or blocked as soon as the purpose of the storage no longer applies. Data may also be stored if this has been provided for by the European or national lawmakers in Union regulations, laws or other regulations to which the data controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contractual agreement.
IV. Provision of the website and creation of log files
1. Description and scope of data processing
Whenever our website is accessed, our system automatically collects data and information from the computer system of the calling computer. The following data are collected in these cases: (1) Information on the browser type and version used
(2) The operating system of the user
(3) The IP address of the user
(4) Date and time of access
(5) Websites from which the user's system accesses our website
(6) Websites that are accessed by the user's system via our website The data are also stored in the log files of our system. This data is not stored together with other personal data of the user.
2. Legal basis for the data processing
The legal basis for the temporary storage of data and log files is Article 6 (1) (f) of the GDPR.
3. Purpose of the data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. The IP address of the user must be stored for the duration of the session for this purpose.
Storage in log files is performed to ensure the functionality of the website. In addition, the data are used to optimise the website and to ensure the security of our information technology systems. Data are not analysed for marketing purposes in this context.
These purposes also constitute our legitimate interest in data processing in accordance with Article 6 (1) (f) of the GDPR.
4. Duration of storage
The data will be deleted as soon as they are no longer necessary for the purpose of their collection. In the case of data being collected in order to provide the website, this is the case when the respective session is ended.
In those cases in which data are stored in log files, this is the case after 10 weeks at the latest. Storage beyond this is possible. In this case, the IP addresses of users are deleted or alienated, so that it is no longer possible to assign such to the client making the call.
5. Possibility of objection and blocking
Collection of data for the provision of the website and storage of the data in log files is absolutely necessary to ensure secure operation of the website. There is therefore no possibility of objection on the part of the user.
V. Use of cookies
1. Description and scope of data processing
Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that allows the browser to be uniquely identified when a user returns to the website.
We also use cookies on our website which enable us to analyse the surfing behaviour of users.
The following data may be transmitted in this manner:
(1) Search terms entered
(2) Frequency of call-ups of the site
(3) Use of website functions User data collected in this way is pseudonymised by technical precautions.
Therefore, it is no longer possible to assign the data to a user accessing the site. The data are not stored together with other personal data of users.
In the section "VII. application and use of Google Analytics" and "VIII. application and use of Google Ads" we inform users about the use of cookies for analytical purposes. In this context, a note is also provided on how the storage of cookies can be prevented.
When accessing our website, users are informed about the use of cookies for analytical purposes within this Data Protection Policy and their consent is obtained to the processing of the personal data used in this context. Reference is also made to this Data Protection Policy in this context.
2. Legal basis for the data processing
The legal basis for the processing of personal data using cookies is Article 6 (1) (f) of the GDPR.
3. Purpose of the data processing
The analysis cookies are used for the purpose of improving the quality of our website and its contents. The analysis cookies tell us how the website is used and enable us to constantly optimise our service and the information provided to visitors to the site.
These purposes also constitute our legitimate interest in processing the data in accordance with Article 6 (1) (f) of the GDPR.
4. Duration of storage, possibility of objection and removal
Cookies are stored on the user's computer and are transmitted by the user to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies already stored can be deleted at any time. This may also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.
VI. E-mail contact
1. Description and scope of data processing
It is possible to contact us via the e-mail address provided. In this case the personal data of the user transmitted with the e-mail will be stored.
In this context, no data will be passed on to third parties. The data will be used exclusively for processing the conversation.
2. Legal basis for the processing of personal data
The legal basis for the processing of the data is Article 6 (1) (a) of the GDPR if the user has provided his or her consent to such.
The legal basis for the processing of data transmitted in the course of sending an e-mail is Article 6 (1) (f) of the GDPR. If the intended purpose of the e-mail contact is the conclusion of a contractual agreement, an additional legal basis for the processing is Article 6 (1) (b) of the GDPR.
3. Purpose of data processing
If we are contacted by e-mail, this also constitutes the required legitimate interest in the processing of the data.
4. Duration of storage
Data will be deleted as soon as they are no longer necessary for the purpose of which they were collected. For personal data sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been finally and permanently clarified and additional contact in the future can be ruled out.
5. Possibility of objection and blocking
Users have the possibility to revoke their consent to the processing of personal data at any time. If users contact us by e-mail, they can object to the storage of their personal data at any time. In such a case the conversation cannot be continued.
In order to object to the storage and processing of personal data deposited by the contact, the data subject may contact the Data Protection Officer or an employee of meta | five gmbh.
In this case, all personal data stored in the course of the contact will be deleted if nothing to the contrary is stipulated by legal provisions.
VII. Use of Google Analytics
Our website uses Google Analytics, a web analysis service from Google. Google Analytics uses so-called cookies (small text files), which are stored on your computer and which make it possible to analyse your use of the website.
1. Description and scope of data processing
The information generated by cookies regarding the use of this website (including your shortened IP address) is transferred to a Google server in the USA and stored there.
The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
2. Legal basis for the data processing
The legal basis for the processing of personal data using cookies is Article 6 (1) (f) of the GDPR.
3. Purpose of data processing
Google Analytics is used for the purpose of improving the quality of our website and its content. Google Analytics tells us how the website is used and enables us to constantly optimise our service and the information provided to visitors to the site.
These purposes also constitute our legitimate interest in processing the data in accordance with Article 6 (1) (f) of the GDPR. By rendering the IP address anonymous, the interest of the users in their protection of personal data is sufficiently taken into account.
4. Duration of storage
The retention period for user and event data is 14 months. For more information on terms of use and data privacy, see the Google Analytics Terms and Conditions of Use.
5. Possibility of objection and blocking
You may refuse the use of cookies by performing the appropriate settings on your browser. Please note, however, that if you do this you may not be able to make use of the full functionality of this website. By using our website, you agree to the processing of the data collected about you by Google in the manner described above and for the aforementioned purpose. You can object to the data collection by using a Google Browser Plugin. This can be downloaded here. Opt-out cookies prevent collection of your data when you visit this website in the future. To prevent Universal Analytics from collecting data across multiple devices, you must perform an opt-out on all systems in use. If you enter javascript:gaOptout() in the address bar of your browser, this will set the opt-out cookie. As an alternative, click here.
VIII. Use of Google Ads
Our website uses Google Ads, a service to display Internet advertising in Google search engine results and on Google advertising networks. Google Ads uses Google Conversion Tracking. If you reach our website via an advertisement placed by Google, Google Ads will place a cookie on the IT system you use. The conversion tracking cookie is set when a user clicks on an ad served by Google.
1. Description and scope of data processing
The information generated by the cookies on your use of this website is transferred to a Google server in the USA and stored there.
The operating company of Google Ads services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked on the websites of ads customers. The information collected using the conversion cookie is used to generate conversion statistics for ads customers who have opted for conversion tracking. Customers are informed about the total number of users who have clicked on their ad and who have been redirected to a page with a conversion tracking tag. However, Google Ads customers and Google Inc. do not receive any information that can be used to identify users personally.
Google may transfer this information on website use to third parties, if this is required by law or if third parties process this data on behalf of Google.
2. Legal basis for the processing of personal data
The legal basis for the processing of personal data using cookies is Article 6 (1) (f) of the GDPR.
3. Purpose of data processing
The use of Google Ads is for the purpose of promoting our website by displaying interest-related advertising in Google search engine results and on Google advertising networks. These purposes also constitute our legitimate interest in processing the data in accordance with Article 6 (1) (f) of the GDPR.
4. Duration of storage
A Google Ads cookie loses its validity after 30 days and is not used to identify a data subject.
5. Possibility of objection and blocking
If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics. You can object to data collection by using a Google Browser Plugin. This can be downloaded here.
Furthermore, it is possible to object to interest-related advertising by calling up the www.google.de/settings/ads page via your Internet browser and making the desired settings.
IX. Rights of data subjects
If your personal data are processed, you are deemed to be a data subject within the meaning of the GDPR and you have the following rights in relation to the data controller:
1. Right to information
You can request confirmation from the data controller as to whether personal data concerning you are being processed by us. Wherever such processing is carried out, you may request the following information from the controller:
(1) the purposes for which the personal data are processed;
(2) the categories of personal data which are processed;
(3) the recipients or the categories of recipients to whom the personal data concerning you have been or will be disclosed;
(4) the envisaged duration of storage of the personal data concerning you or, if specific details cannot be provided, criteria for determining the duration of storage;
(5) the existence of a right of rectification or erasure of personal data relating to you, a right to have the processing by the data controller limited or a right to object to such processing;
(6) the existence of a right of appeal to a supervisory authority;
(7) any information available as to the source of the data if the personal data are not collected from the data subject;
(8) the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) of the GDPR and - at least in these cases - useful information on the logic involved as well as the implications and intended effects of such processing on the data subject.
You have the right to request information as to whether personal data concerning you are transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate guarantees pursuant to Article 46 of the GDPR in connection with the transfer.
2. Right of rectification
You have the right to have the data controller rectify and/or complete any personal data processed concerning you if such are incorrect or incomplete. The data controller must undertake rectification without undue delay.
3. Right to restrict processing
Under the following conditions, you may request that the processing of personal data concerning you be restricted:
(1) if you dispute the accuracy of the personal data concerning you for a period of time which enables the data controller to verify the accuracy of the personal data;
(2) if the processing is unlawful and you object to the deletion of the personal data and instead request restriction of the use of the personal data;
(3) if the data controller no longer needs the personal data for the purposes of the processing but you need the data for the purpose of asserting, exercising or defending legal claims; or
(4) if you object to the processing pursuant to Article 21 (1) of the GDPR and it has not yet been established whether the legitimate reasons of the data controller outweigh your reasons.
Whenever the processing of personal data relating to you has been restricted, such data may only be processed, with the exception of storage, with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or on grounds of an important public interest of the Union or a Member State.
If restriction of processing has been restricted in accordance with the aforementioned conditions, you will be informed by the data controller before the restriction is lifted.
4. Right to erasure
a) Erasure obligation
You may demand that the data controller erase personal data concerning you without undue delay and the data controller will be obligated to erase such data without undue delay if one of the following reasons applies:
(1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
(2) You revoke your consent on which the processing was based pursuant to Article 6 (1) (a) or Article 9 (2) (a) of the GDPR and there is no other legal basis for the processing.
(3) You file an objection to the processing pursuant to Article 21 (1) of the GDPR and there are no overriding legitimate reasons for the processing, or you file an objection to the processing pursuant to Article 21 (2) of the GDPR.
(4) Personal data concerning you have been processed unlawfully.
(5) The erasure of personal data concerning you is necessary to comply with a legal obligation under Union or national law to which the data controller is subject.
(6) The personal data concerning you have been collected in relation to information society services offered in accordance with Article 8 (1) of the GDPR.
b) Information to third parties
If the data controller has made the personal data concerning you public and is obligated to delete such data in accordance with Article 17 (1) of the GDPR, he/she shall take reasonable measures, including technical ones, while taking into account available technology and implementation costs, to inform data controllers who process the personal data that you, in your capacity as data subject, have requested them to delete all links to these personal data or copies or replications of these personal data.
c) Exceptions The right to erasure does not apply if processing is necessary
(1) to exercise the right to freedom of expression and information;
(2) to comply with a legal obligation requiring processing under Union or national law to which the data controller is subject or to perform a task carried out in the public interest or in the exercise of official authority vested in the data controller;
(3) for reasons of public interest relating to public health pursuant to Article 9 (2) (h) and (i) as well as Article 9 (3) of the GDPR;
(4) for archiving purposes in the public interest, for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) of the GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously hamper the attainment of the objectives of such processing, or
(5) to assert, exercise or defend legal claims.
5. Right to information
If you have exercised the right to rectify, erase or limit processing, the data controller is obligated to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed by the data controller of who these recipients are.
6. Right to data portability
You have the right to receive the personal data concerning you that you have provided to the data controller in a structured, common and machine-readable format. You also have the right to have this data communicated to another data controller without interference from the data controller to whom the personal data has been made available, provided that
(1) the processing is based on a consent pursuant to Article 6 (1) (a) of the GDPR or Article 9
(2) (a) of the GDPR or on a contractual agreement pursuant to Article 6 (1) (b) of the GDPR and
(2) the processing is carried out by means of automated procedures.
In exercising this right, you are furthermore entitled to have the personal data concerning you be transferred directly from one data controller to another data controller to the extent that this is technically feasible. Freedoms and rights of other persons may not be negatively affected by this.
The right to data portability does not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller.
7. Right of objection
You have the right to object at any time, for reasons emanating from your particular situation, to the processing of personal data concerning you performed on the basis of Article 6 (1) (e) or (f) of the GDPR.
The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate reasons for such processing which outweigh your interests, rights and freedoms, or if the processing is carried out for the purpose of asserting, exercising or defending legal claims.
If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of the personal data relating to you for the purpose of such marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You have the possibility in connection with use of services of the information society, without prejudice to Directive 2002/58/EC, to exercise your right of objection by means of automated procedures involving technical specifications.
8. Right of revocation of the declaration of consent under data protection law
You have the right to revoke your data protection declaration of consent at any time. A revocation of consent will not affect the lawfulness of processing carried out on the basis of the consent provided up until revocation.
9. Automated decision-making in individual cases
You have the right not to be subject to a decision based solely on automated processing which has a legal effect on you or which significantly affects you in a similar way. This shall not apply if the decision
(1) is necessary for the conclusion or performance of a contractual agreement between you and the data controller,
(2) is permitted by Union or national legislation to which the data controller is subject and such legislation provides for appropriate measures to safeguard your rights and freedoms and your legitimate interests, or
(3) is made with your express consent.
However, these decisions may not be based on special categories of personal data in accordance with Article 9 (1) of the GDPR, unless Article 9 (2) (a) or (g) of the GDPR applies and appropriate measures have been taken to protect rights and freedoms and your legitimate interests.
With regard to the cases referred to in (1) and (3), the data controller will take appropriate measures to safeguard your rights and freedoms and your legitimate interests, which shall include at a minimum the right to have a person from the party of the data controller intervene, to present your standpoint and to contest the decision.
10. Right of appeal to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State in which you are domiciled, in which you have your place of work or in which the alleged infringement occurred, if you are of the opinion that the processing of personal data relating to you is in breach of the GDPR.
The supervisory authority to which the complaint has been filed will inform the complainant of the status and the results of the complaint, including the possibility of a judicial remedy pursuant to Article 78 of the GDPR.